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- SRDS Media Planning Platform
 - Provides access to media planning data for Digital Websites, Newspapers, Consumer Magazines, TV/Cable and Radio. Claritas has discontinued Claritas 360. The library received 4 days notice. The distributor, SRDS, is offering Local Market Profiles (LMP) as a temporary alternative providing broader demographic data. A more detailed demographic resource is expected from SRDS later in 2025. To access LMP open SRDS and on the right side of the toolbar choose Resources for the menu and choose DMA Profiles.
Alternate Title(s):
Nielsen
Resource Type(s)
Fulltext Database
Subject(s)
Business
Access Provider
SRDS
Authorized Users Message
Current RIT students, faculty, staff and library walk-ins
Concurrent Users
Unlimited
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